The question usually arrives in a short email: „we have N locations to rebrand, can you give us a cost per location?". Any answer given on the spot, without data, is a polite invention. „A location" can mean 40 sqm in a mall with a strict spec, or a street corner with a 25-meter façade on an interwar building. What can be given on the spot, and is more useful than a number, is the structure: the chapters every budget is always made of, with their typical weights.
The nine chapters: survey & technical audit, design & brand adaptation, permitting, removal of the existing, production (typically 45–60% of the total), installation & logistics, the elements that don't show in the render, contingency (a 5–10% program reserve), and handover & documentation. Across a series, the cost difference between the first location and the series regime typically reaches 15–20% — which is what a framework rollout contract negotiates.
The full guide, with each chapter explained and how to read a rebranding offer against the structure, is available in Romanian. Switch to RO above to read it in full, or contact us for the details in English.
If you have a rebranding program ahead — 5 locations or 50 — we can build the program budget together on this structure, starting from real surveys, priced per location format, not on an average.