Blog & news
Recent projects, ideas on network visual identity, and behind the scenes of production and installation.
LegislationWhat the new Urbanism Code changes for signs and advertising
Law 169/2026, in force from 25 August: the one-year regularization window, the new penalty regime and how it relates to Law 185/2013, the anchoring expertise, and what actually stayed the same.
Read more →Price guideWhat does rebranding a network location cost: the budget structure
The nine real budget chapters, from survey to handover, why the first location costs differently than the tenth, and where the hidden sums sit.
Read more →GuideLight box or 3D letters? The five criteria that decide
The façade, reading distance, local regulation, the mall and the brand — the real criteria, explained by a maker who builds both.
Read more →Price guideWhat do illuminated 3D letters cost, and why can the same letter cost three times as much
Three builds under one name — PVC, plexiglass, metal — the six price factors, and the cost that continues after installation.
Read more →Price guideWhat does a composite aluminum (bond) façade cost in 2026
The real price per sqm: what goes into the calculation, why offers vary 2–3x and where costs hide — a guide written from execution, not a catalog.
Read more →LegislationThe permit for an illuminated sign: what to know before you mount it
Where the obligation comes from, the step-by-step procedure, the documents, deadlines and what each party risks when a sign is installed without paperwork.
Read more →ProjectHow we standardize a network of 100+ locations
From the brand manual to the last location installed — the process that keeps visual identity identical everywhere.
Read more →ProductionACP façades: what to know before installation
Materials, load-bearing structures and technical details that separate a good façade from an exceptional one.
Read more →PerspectiveA beautiful façade is worthless if it doesn’t stop people
Why façades designed for renders disappear in real context — and what the ones that actually stop people do differently.
Read more →Behind the scenesA day inside Wox Fad production
CNC, print, laser engraving and metal fabrication — what the in-house flow looks like from sketch to finished product.
Read more →Behind the scenesHalf a day just to find two power supplies
Why we keep an installation dossier for every location: where each power supply is, how it’s fixed and what changed from the design — the difference is paid in travel, not labor.
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