Blog & news

Recent projects, ideas on network visual identity, and behind the scenes of production and installation.

Note: full articles are currently available in Romanian only.

Project

Project June 12, 2026

How we standardize a network of 100+ locations

From the brand manual to the last location installed — the process that keeps visual identity identical everywhere.

Production

Production May 28, 2026

ACP façades: what to know before installation

Materials, load-bearing structures and technical details that separate a good façade from an exceptional one.

Perspective

Perspective May 14, 2026

A beautiful façade is worthless if it doesn’t stop people

Why façades designed for renders disappear in real context — and what the ones that actually stop people do differently.

Behind the scenes

Behind the scenes April 30, 2026

A day inside Wox Fad production

CNC, print, laser engraving and metal fabrication — what the in-house flow looks like from sketch to finished product.

Behind the scenes

Behind the scenes April 17, 2026

Half a day just to find two power supplies

Why we keep an installation dossier for every location: where each power supply is, how it’s fixed and what changed from the design — the difference is paid in travel, not labor.