(+4) 0735 160 232
We implement visual identity for expanding networks, nationwide.

Open 5 locations or 50.
Your brand looks identical, every time.

A single partner
for technical design, production, installation and maintenance for commercial networks, anywhere in Romania.

Pharmacies • Retail • Franchises • HoReCa • Gas stations
Banks & Insurance • Showrooms

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500+
locations delivered
30years
experience
in-house production and installation teams
nationwide implementation
remodeling and upgrades

30 years of production,
focused on one thing: networks that look flawless.

We are a Romanian company specialized in producing and implementing visual identity elements.

After more than 30 years in business, we’ve focused our expertise on what we do best: implementing and upgrading visual identity for multi-location commercial networks.

Sediul Wox — Producție Publicitară
How we work:
1 Analysis
We discuss your goals and your brand’s requirements.
2 Planning
We define the technical solutions and the implementation schedule.
3 Production & Logistics
We produce in-house and deliver nationwide.
4 Installation & Rollout
We install with our own teams, to standard.
5 Ongoing support
We provide maintenance and post-implementation support.
The advantages of working with Wox Fad:
In-house technical design
Every location is designed by our own team, tailored to the space’s architecture and your brand’s requirements. We propose alternative materials and variants when budget calls for it — without compromising the visual standard.
In-house production, at scale
CNC, printing, laser engraving, metal fabrication — key processes are produced in-house, with direct control over quality. We implement dozens of locations to the same standard, in parallel.
Simultaneous openings, across counties
We coordinate openings and remodels in parallel, anywhere in the country, without schedule delays. Our own installation teams work to the same technical spec, everywhere.
A partner after installation, too
We stay by your side for maintenance, repairs, brand updates and network expansion. Fast interventions, in warranty and post-warranty.

Everything a location’s 
physical image needs,
you’ll find in one place.

Design, production and installation coordinated by our own production and installation teams. You have a single point of contact from the first sketch to the last location installed.

Proiectare → producție → montaj
What we do:
Composite aluminum commercial fit-outs

Composite aluminum commercial fit-outs

Integrated exterior architectural fit-out systems using composite aluminum, load-bearing structures, cladding and 3D volumetric elements. The same façade solution, reproduced identically at every opening across the network — the most requested in nationwide rollouts.

Signage & visual identity

Signage & visual identity

Volumetric letters, illuminated boxes, totems, panels and lit signs, designed for visibility and durability. Standardized to a single technical spec, so location 50 looks exactly like location 1.

Brand activations & special installations

Brand activations & special installations

Exhibition stands, promotional installations and special structures for events, product launches and brand activations. The same team that installs your network also executes your one-off projects, with memorable impact.

POSM & series signage

POSM & series signage

Series signage, load-bearing structures, POSM displays and promotional equipment for retail, HoReCa and commercial chains. Produced in series, to a single spec, so every point of sale nationwide communicates the same way.

Interior branding elements

Interior branding elements

Wall design, reception areas, decorative panels, ambient lighting and 3D structures. The interior that continues the façade’s identity — consistent, from the first space to the last.

SKiiN – 3D architectural surfaces

SKiiN – 3D architectural surfaces

A collection of three-dimensional panels for façades and interiors, inspired by parametric architecture. Our own system, reproducible at scale, for projects with a distinctive visual identity.

Our mission:

To be the partner a growing network never has to double-check: location 50 looks exactly like location 1, without you having to be there.

Our values:
The standard is non-negotiable
The same technical spec, the same execution, in every city — regardless of which team installs it or how tight the deadline is.
One point of contact, full accountability
From design to maintenance, we answer for it. We don’t pass problems between suppliers, because there are no other suppliers to coordinate.
We stay after installation
A delivered location isn’t a closed relationship. Maintenance, repairs, brand updates — we’re still there after the ribbon is cut.
Who we work with:

Regardless of industry, the solution
is the same: your brand will look
identical at every location.

We standardize every visual element, so the last location looks exactly like the first, regardless of city or opening team.

Request a technical assessment See projects
Harta României — locații implementate

Pharmacy chains & independent pharmacies

Illuminated storefronts, dedicated signage, exterior branding compliant with specific regulations. A partner that delivers fast and identically, location after location.

Pharmacy chains & independent pharmacies

Private medical clinics

Exterior and interior visual identity for clinic and practice networks: signage, custom reception areas, branding that conveys trust and professionalism.

Private medical clinics

Food retail & commercial locations

Façades, illuminated boxes and fit-outs for store chains with frequent openings. Visual standardization at scale, regardless of space size or shape.

Food retail & commercial locations

Fuel stations & advertising infrastructure

Price totems, canopy cladding, pump branding and service signage, built to withstand harsh outdoor conditions, with fast installation.

Fuel stations & advertising infrastructure

Banks & Financial institutions

Façades and signage for branches, showrooms and agencies with strong brand identity. Implemented consistently across the entire network, no matter how many branches you open in a year.

Banks & Financial institutions

HoReCa & tourism

Terraces, interior fit-outs and exterior branding for hotels, guesthouses, restaurants and entertainment venues. The same brand atmosphere, replicated identically at every location.

HoReCa & tourism

Auto & service centers

Exterior branding and signage for car dealerships and service center networks. Brand standard honored identically, from the showroom to the last service point.

Auto & service centers

Gaming & entertainment

Gaming halls and entertainment venues with high traffic — branding that stands out. Executed to a single standard across hundreds of locations, nationwide.

Gaming & entertainment

Industry & manufacturers / Corporate HQs

Exterior and interior branding for production facilities, industrial platforms and corporate headquarters. The same solid company image, consistent across every site.

Industry & manufacturers / Corporate HQs

Public institutions & authorities

Signage, wayfinding and compliant visual identity for town halls, institutions and administrative spaces. Consistent solutions, installed by our own teams nationwide.

Public institutions & authorities

Advertising agencies & Event production houses

We work as an execution partner for their clients’ projects: we produce and install nationwide, with our own teams, to each brand’s standard.

Advertising agencies & Event production houses

3D composite aluminum fit-outs

Volumetric and decorative composite aluminum elements, custom-made: 3D letters, sculptural panels and architectural accents that give a space personality.

3D composite aluminum fit-outs

Testimonials

Behind every completed project is a relationship built with seriousness, commitment and attention to detail. We value the trust of our partners and invite you to discover their experiences. Every delivered project contributes to a reputation based on consistency, quality and keeping our commitments.

Hotel Chițulescu and Chițulescu Events operate in buildings with different architectures. In the branding projects we did together, WOX FAD proposed solutions adapted to the particularities of each building and to the identity we wanted to build. What mattered to us was the patience with which the details were analyzed and the care for the final result. Today, the two locations each represent us in their own way, and WOX FAD played an important role in shaping their identity.
Tudorel Chițulescu Administrator, Chițulescu Prod
In WOX FAD we found a partner who understands the requirements of a network in constant development. In the process of implementing the brand identity across the Las Vegas Games locations, they handled design, production and installation, consistently applying the network’s standards. Equally important is their involvement after opening, through maintenance services that help us keep the image and functioning of the signage at the same level.
Natalia Iancu Manager, Las Vegas Games
For the BEDA Impex car service we needed a coherent visual identity that reflects the standards we work by and helps customers find their way around the location easily. WOX FAD coordinated the totem, the dimensional letters on the façade and the interior signage as parts of the same project. The result is clearer orientation for customers and a location that is far easier to identify.
Corneliu Beju BEDA Impex
The projects for the RMG Security headquarters involved several signage and branding works that had to be coordinated so the result would remain unified. With WOX FAD, every stage was followed from setting the details to installation, without us needing to step in or check every step. For us, the experience of the collaboration mattered as much as the final work.
Răzvan Clipea General Manager, RMG Security
The image of a school sends a message from the street. WOX FAD understood the importance of this and produced clear signage, well integrated into the building’s architecture. We appreciated the teams’ seriousness and the way they organized each stage, so the work could proceed without disrupting the school’s activity.
Prof. Luminița Bobeș Principal, „Mihai Viteazul” Secondary School, Târgoviște
After the new signage elements were installed, the reactions from the community confirmed that the change shows. The panels and signs produced by WOX FAD made the institutions easier to identify and gave public spaces a tidier appearance. We noticed the way the team understood the requirements of each site and completed the work without complications.
Marian Lungu Mayor of Văleni-Dâmbovița
The rebranding of the Lensa store in Promenada Mall was executed to the technical requirements and within the set deadlines. For a chain in constant development, it is important to work with partners who understand the standards of a network and apply them consistently in the field. It is a solid start and gives us confidence for future projects.
Mihai Pavel Construction Manager, Lensa
Lettering an ambulance leaves no room for approximation. It has to stay clear and legible both day and night. WOX FAD met this requirement both in lettering the ambulances and in producing our headquarters signage, keeping the organization’s visual identity. They treated the project with the seriousness required of a service always in support of the community, and we recommend them to any organization that cannot afford compromises.
Raul Pavelescu Director, Romanian Red Cross – Dâmbovița Branch
Customers now ask us who did our façade. That says a lot. WOX FAD started from the bakery’s identity and translated it into a façade we’ll replicate at every new location. They worked just as carefully on the technical concept as on the actual execution, so what we saw on paper is exactly what ended up on the building. The façade looks good and does its job. It has become one of the reasons people notice us and step inside.
Vasile Negrilă Manager, Brutăria Regală
Our collaboration with WOX FAD was built over time, through many different projects: information panels, banners for the commune’s events and identification elements produced for schools, the Town Hall and the Local Council. We appreciated that every request was handled with the same attention, regardless of the size of the work. What mattered to us was having a team close by, available, who advised us and whom we could rely on every time.
Luisa Bărboiu Mayor of Nucet
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